5 icons, 5 stats, 1 row with 5 columns.
The ODDA Research Hub brings together evidence and expertise to support better online dating and social discovery. We connect platforms, academics, and experts in our sector across five priority areas.
1 row with 5 columns. 5 icons above our 5 priority areas: Fraud, Policy & Regulation, Trust & Safety, VAWG: Violence Against Women & Girls, Innovation.
You’re in the business of bringing people together.
The Hub is here for the questions that come with that: the problem you can’t get past, the opportunity you want to test before you build it, or the evidence a regulator, a board or your users keep asking for.
Whether you want to better understand your users, explore perceptions of trust and safety, investigate an emerging issue or gather evidence to inform a product, policy or business decision, the Hub can help you turn those questions into research.
Both ODDA member and non-member platforms can access the Hub’s research, convening and brokering support, with options for confidential research agreements.
Three reasons to bring your questions to the Hub.
Independent by design. Hub research remains methodologically independent, regardless of who funds it or whether the findings are published.
Cross-sector by nature. The Hub takes a transdisciplinary approach to looking at research questions. This means we don’t rely on a single research approach or discipline.
Clear from the start. We agree the scope, data arrangements, confidentiality and intellectual property before work begins.
Any platform can propose research, take part in Hub projects or commission a project.
Your research can help shape the future of online dating and social discovery.
Whether you have a research question you’d like to develop, are looking for industry partners, or want to bring the Hub into a funding proposal, we offer a route to connect your expertise with the people and organisations working in the sector.
The Hub connects academics and researchers with platforms, policymakers and public-interest stakeholders to explore shared challenges, develop collaborative projects and bring evidence into practice.
Why bring your research to the Hub
Connect research with real-world challenges. The Hub brings researchers together with platforms, regulators, law enforcement, consumer advocates and other specialists. This creates opportunities to explore questions relevant to the sector and develop evidence that can inform policy, practice and outcomes for end users.
Explore collaborative research and funding opportunities. Bring an idea, propose a university-led project, invite the Hub to collaborate on a grant application or explore match-funded research combining platform and research-council or UKRI funding. Depending on the project, the Hub may contribute sector expertise, access, convening or agreed research activity.
Protect academic independence. Research remains methodologically independent. Where a university leads a project, its own procedures govern research integrity, academic oversight and ethics approval. The Hub works within the institution’s existing framework.
The Hub welcomes expressions of interest from academics, universities, research institutions and potential collaborators looking to develop independent, applied research that connects expertise with the needs of the online dating and social discovery sector.
Associations, NGOs, NPOs, charities and all organisations seeking to collaborate on research within our sector, please contact us.
Bringing evidence and expertise together for better online dating and social discovery.
The primary function of the ODDA Research Hub is to advance understanding of online dating and social discovery by fostering rigorous, collaborative research that informs policy, practice, and sector standards.
The Hub acts as a convener, connector, and steward of knowledge to ensure research contributes to measurable impact for the online dating and social discovery sector.
The Hub operates in two modes:
(1) Research
The Hub focuses on human-to-human dating and social discovery, with research spanning five priority areas: fraud, policy and regulation, safety, VAWG and innovation. These areas help guide the Hub’s research activities and identify opportunities for collaboration.
(2) Collaboration
Projects should create opportunities for interdisciplinary and/or transdisciplinary research, drawing on relevant expertise from platform(s), academia, industry, regulation, policy, and/or other appropriate fields.
(3) Insights
Research should generate insights that advance understanding of online dating and social discovery and provide a basis for developing evidence-led solutions.
(4) Solutions
Insights should translate into solutions that address identified needs and contribute to measurable impact for the sector and, most importantly, end users.
All interested parties who would like to work with the Hub are kindly requested to submit an expression of interest.
Email [email protected] with a brief overview of the research purpose, scope, potential collaborators and intended outcomes (if known).
A member of our team will reply to your expression of interest within two working days. We look forward to hearing from you.
Our Panel members are volunteers who are passionate about helping the Hub establish itself as a trusted and credible source of research for the dating and social discovery sector, ensuring that its work delivers meaningful benefits to the sector.
The Hub’s objective is to develop and support rigorous and collaborative research that generates evidence-informed insights and contributes to responsible practice, policy, and measurable impact across our sector.