Welcome to
the Online Dating and Discovery Association.

We are the global authority representing the online dating and social discovery sector – shaping policy, defining standards and championing safe, authentic human connection in the digital age.

The online dating and social discovery sector is built on one of the most human things there is – the desire to connect.

Established in 2014, the ODDA is the global authority that exists to protect, advance and champion that mission.

In a digital age defined by AI, regulation and rapid change, we ensure technology serves human connection, not the other way around. We lead and represent the sector, advancing trust, safety and innovation while championing authentic human connection worldwide. Through deep regulatory expertise, independent research and direct member relationships, ODDA ensures the sector is understood, trusted and able to thrive.

We are the defining voice for an industry that connects millions of people worldwide. Because behind every swipe, every match, every message, there’s a business built on human connection. And that’s worth protecting.

Standards & Guidance

Standards and Guidance

Including data privacy, education and consumer awareness, and user safety.

Our Guiding Principles

We believe that collaboration is key. That’s why we work together to develop sector standards, safety guidance, and other content to benefit everyone.

We prioritise inclusivity. Our standards and materials promote safety and wellbeing for all services and agencies.

Compliance is crucial. We prioritise legal compliance and safeguarding personal data, privacy, and consumer protection law for service providers.

We conduct research, gather public opinion, and seek advice from the sector to ensure our work is evidence-based and influential.

We respond constructively to regulators, the media, and other agencies. We share data and explain the sector and how it works in as clear and honest a way as possible.

Our goal is to promote customer choice and value for dating and social discovery services by establishing regulatory environments that support their operation.

We will look to our members to be clear with users and others on their support for the Association and their commitment to the standards the ODDA develops and promotes.