The ODDA weighs in for The Times about the evolving future of online dating
We’re delighted to have been asked by The Times to weigh in on an important conversation about where the dating industry is heading.
We’re seeing a clear shift towards platforms that focus on experiences built on safety, respect and connection that go beyond the swipe. Users are increasingly looking for something meaningful, not just more choice.
From inside the industry, it’s evident that female founders and leaders are helping to drive this change, bringing emotional intelligence, experience-led design and a deeper understanding of what’s been missing from previous models.
At the same time, the growth story is still very real.
The UK market continues to expand, and globally the sector is projected to exceed £13bn by 2030. The opportunity in online dating is fast evolving as businesses continue to blend human insight and behavior with technology.
