How AI is Changing Consumer Behaviour by WebPurify


Within this e-book, WebPurify explores the public’s perception of the rise of artificial intelligence and its impact on user behaviour. Based on original research, the piece features insights from experts like Sam Gregory, Executive Director at WITNESS, and Alexandra Popken, VP of Trust & Safety at WebPurify, who discuss how AI-generated content affects trust in online material, differences in perception based on gender and age, the pipeline of responsibility in handling AI-generated content, and challenges in labeling and watermarking such content. 

WebPurify is an industry-leading content moderation company, providing effective AI and human review solutions to businesses of all shapes and sizes, including 1 in 7 Fortune 100 companies.

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