ODDA Welcomes LoveHuddle As An Associate Partner
We’re delighted to welcome our newest member, LoveHuddle, to the ODDA network.
As an innovative start-up founded in Wales, LoveHuddle seeks to create a calmer, more human alternative to other firms in the sector and has a clear philosophy – no swiping, no paywalls, just real connections. LoveHuddle is powered by its own in-house AI, AI-Huddle-Core®, designed to work in the background to detect fraud, support user safety and create a calmer, more trusted experience.
Simon Newman, CEO of the ODDA, says: “When LoveHuddle first approached us during their development phase, we saw an opportunity to support the founder in building an app that is aligned to our standards and best practice. It’s a journey we’ve been on together and one that serves as a model for collaboration in ensuring a safety by design approach. Kevin Peddie is seeking to establish People First Network (PFN) as a new term for AI designed around protecting people rather than maximising engagement. It’s a concept that aligns with the direction the industry is moving as trust, safety and responsible innovation become increasingly important.”
Kevin Peddie, Founder of LoveHuddle, says: “I’m incredibly grateful to Simon Newman for recognising what we’re trying to achieve with LoveHuddle. After seeing our vision and walkthrough, he saw that we’re building something genuinely different, putting meaningful human connection and user safety at the heart of everything we do. To become an ODDA member at such an early stage is a real honour, and we look forward to working closely together, not only to make LoveHuddle as safe, trusted and responsible as it can be, but to help raise safety standards across the industry. From day one, LoveHuddle has been built on a simple belief: real connections deserve thoughtful design and strong safety standards behind them. This is just the beginning. Together with the ODDA, we hope to set a new benchmark for trust and safety, and help shape the future of safer, more meaningful online connection.”
LoveHuddle is expected to begin a soft launch in late October 2026 with a limited group of early users, focusing on stability, safety and refining the experience, ahead of a full public launch planned for early 2027.
We’re looking forward to working with LoveHuddle to support our members in raising standards for trust, safety and responsible innovation across the online dating and discovery space.
